Tambadana, a Malaysian consumer financing company, part of Fingular, strengthened customer engagement and loyalty through strategic seasonal campaigns, fostering long-term relationships and multifaceted collaborations. As Malaysia moves toward a more financially empowered future, practical and relatable experiences remain one of the most effective forms of learning financial literacy.

Most recently, the company launched a holiday campaign featuring a New Year-themed interactive quiz that enticed customers with a chance to win a Modenas Kriss 110, a locally branded motorcycle, worth approximately RM5,000. The campaign combined financial literacy with gamification, which resulted in an increase in new customer acquisition and the re-engagement of over 450 existing customers.

The financing application process was hassle-free and user-friendly and required participants to fill out a simplified digital application form. Tambadana’s fast approval rates ensured a near-instant decision and empowered users to address financial needs quickly and conveniently.

This follows the company’s previous giveaway campaign titled “Lend of Light,” designed to coincide with peak seasonal needs. Tambadana’s customers were able to participate by applying for financing up to RM10,000 via the Tambadana app and stood a chance to win high-value prizes.

The campaign garnered over 2.2 million impressions through a multichannel outreach, enabling a total of 1,433 eligible participants a chance to win gifts and giveaways valued up to RM64,000.

The giveaway included over 40 gifts and prizes that were distributed, including the Modenas Kriss 110 motorcycle, iPhone 15, Samsung Smart TV 55", ASUS Vivobook 15, Amazfit Bip 5 Smartwatch, and Philips Essential Air Fryer 4.1L.

Harold Chen, CEO of Tambadana, said, “Our seasonal initiatives are designed to go beyond transactional marketing and focus on building sustainable customer relationships. Each campaign is carefully designed to engage both new and existing clients, demonstrating our continued commitment to making interactions with the company more meaningful, fulfilling, and profitable throughout the year.”

About Tambadana

Tambadana is a Malaysian digital consumer financing service, part of the Fingular group, launched in 2025. It provides fast, fully online personal financing with approvals often completed within minutes and same-day disbursement. Tambadana focuses on everyday financial needs, offering accessible and inclusive solutions nationwide. The brand also powers embedded financing for Fingular’s ecosystem partners, including prioritized access and increased limits for AhaPay users. Tambadana continues to scale as one of Fingular’s core consumer financial services in Malaysia.

Press Office Fingular pr@fingular.com